Frank Lorenzo


Testimonials


Frank Lorenzo was one of the truly significant airline executives during deregulation of the industry in 1978—a profound event. His many creative innovations and exploits over his career reshaped air travel and reverberate to this day to the benefit of millions around the world dependent on it.

—Frederick W. Smith

Founder and Executive Chairman, FedEx Corporation

 
Lorenzo’s interest and participation in the airline industry began years before airline deregulation and this book is the story of his extraordinary entrepreneurialism. Anyone interested in how the industry morphed from regulated to deregulated and how Lorenzo built his reputation will find it instructive and entertaining.

—Robert L. Crandall

Former Chairman, President, and CEO of American Airlines

 

Frank Lorenzo’s Flying for Peanuts is a master class on strategy and disruption in a competitive industry. The book is an entertaining take on entrepreneurship, risk taking, and smarts.

—Glenn Hubbard

Professor of Economics and Finance, Columbia University Business School, and former Dean, and Chairman of the U.S. Council of Economic Advisers (2001-2003)

 

Leading an industry through change is not a way to win a popularity contest, but, as Frank outlines in Flying for Peanuts, while rewarding, it can often be a frustrating experience.

—Doug McCorkindale

Former Chairman & CEO of Gannett Co. Inc.

 

Flying for Peanuts is more than an airline story; it is above all the story of deregulation and the man who led it. Like many pioneers, Frank took abuse for forcing change, but what he did benefitted travelers and employees over time, and showed the way for many other industries.

—Ken Roman

Former Chairman and CEO, Ogilvy & Mather Worldwide

 

Frank Lorenzo’s book is must-reading for anyone interested in building a business or involved in an industry being disrupted.

—Larry Coben

CEO of NRG Corp.


Flying for Peanuts is the captivating story of the son of Spanish immigrants who revolutionized the airline industry and became the face of the deregulated aviation era. It provides important lessons for entrepreneurs of all varieties.

—Burt Malkiel

Professor of Economics, Princeton University (ret) and

award-winning author of Random Walk down Wall Street